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How do I break into Variable Data Printing?
Sales growth rates in the low single digits are the norm for conventional printing. Today, sales of variable data printing (VDP) with digital presses are growing by 15%, 20%, and even more per year. The opportunity is striking—but so is the challenge of breaking into a market that requires new equipment, new software skills, and a new sales mindset for success with VDP output.
The challenge has been on the minds of experts at the xpedx National Technology Center (NTC), a combined testing, training, and product demonstration facility that xpedx operates in Cleveland, Ohio. More »
Submit your questions to xpedxENews@xpedx.com.
We’ll respond directly and publish select answers here.
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