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As printers prepare to seek new business-building solutions at Graph Expo 2008, they are well aware that theirs is a mature market where economic conditions are challenging and where future growth, on the whole, will be modest. To be sure, solid opportunities still exist on the conventional side, but the strongest growth in pages, sales, and profits will occur in digital printing.
Naturally, many conventional printing businesses want to stake their claim by establishing digital printing divisions of their own. But, because there are so many options for going digital, developing a strategy and selecting the right mix of systems and equipment can be intimidating steps to take.
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